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#Tech Imperatives for Health Plans to Enhance Customer Experience
Regulations continue to drive changes through the $2.9 trillion dollar healthcare industry, with the goal of transforming the traditional system to improve quality of care and reduce costs. Healthcare...
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4 Reasons Telehealth will Transform Healthcare
There has always been value in being able to reach healthcare consumers remotely, however, the fee-for-service model and health plans have not supported it. Rising expenses, increasing number of...
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Keeping A Personal Touch in #Digital Healthcare
Next time you are in a restaurant, coffee shop or on public transportation, take a look around at the number of people occupied by their smartphones and tablets instead of engaging with those right...
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Hot Topic: Retail Strategy for Healthcare #HITsm Tweet Chat
Participants of a tweet chat hosted by HL7 Health Standards on Friday, March 6, certainly had a lot to say on the topic: A Real Retail Strategy for Healthcare. The hour-long session drew 104 healthcare...
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TweetChat: Converting Unknown Consumers Into Patients #hcsmIRL
The #HIMSS15 conference takes place April 12-16 at McCormick Place in Chicago. Once again this year’s conference will showcase the newest technologies, trends and solutions in health IT and Perficient...
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Webinar Recap: A Real Retail Strategy For Healthcare
The healthcare industry continues to focus on ways to reduce cost and improve the quality of care for the individuals and communities they serve. Patient engagement is critical to the...
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3 Patient Engagement Trends to Watch at #HIMSS15
Every year, the week of the National HIMSS conference is marked as the most exhilarating an exhausting week of the year. The exhaustion comes from all that walking. In fact, in this year’s #HIMSS15...
View ArticleWhat Can Healthcare Leaders Learn from Retail Leaders? [Video]
A colleague of mine recently shared with me a conversation he had with a CEO of a large health system in Chicago. The CEO was asked the following question: “If you could sit down for lunch to have a...
View ArticleHow Healthcare Can Use Data to Improve Patient Engagement [Video]
Earlier this week, I discussed the #1 lesson that the healthcare industry could stand to learn from the retail industry. Namely, this include the use of consumer/patient data to understand, motivate,...
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Talking SMAC: 4 Actions Healthcare CIOs Need to Take
The healthcare industry tends to lag behind other industries when it comes to many things, especially the adoption and implementation of new technologies. There are several factors that contribute to...
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5 Steps to a 360-Degree Healthcare Marketing Strategy
Last month I attended a Healthcare Marketing Summit in Chicago. During the event, Melody Smith Jones, Manager of Connected Health at Perficient discussed how hospitals should be taking the best...
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Don’t Forget About Consumer Experience Amidst The Chaos of M&A
The healthcare industry continues down the path of transformation with the goal to provide higher quality, lower cost care for individuals and overall populations. To meet these new objectives,...
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Air Travel or Healthcare Mega-Mergers: Same Impact on Customers
The health insurance shakeup continues, and last week’s $37 billion merger of health insurance titans Humana and Aetna is the latest in a wave of deal-making that is likely to reduce the number of...
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Healthcare Marketing – The Keys To Engagement: Crawl.Walk.Run.
At a recent Chicago Healthcare Marketing Summit, Jason Rushforth, Oracle Vice President of Industry Solutions for Mobile, Display and Marketing talked about the keys to healthcare marketing. His...
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How Kaiser Permanente Serves More Patients With Less Resources
Healthcare is undergoing a seismic change in the way traditional institutions think about healthcare delivery. From consumer-driven loyalty programs and social listening to telehealth and wellness...
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Empowering Patients: Engaging Beyond the Traditional Care Setting
Consumerism is changing how we interact with our care providers. Connecting patients more closely to care providers is especially important after discharge from a facility. My colleague Melody Smith...
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Using Commerce to Enhance the Patient Experience
Recently, my colleague Heather Bowman, Marketing Manager, IBM Commerce and Digital Experience at Perficient published a blog post featuring Tienda Diabetes. Tienda Diabetes, a leading healthcare...
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Healthcare CIO Series: Embracing Digital Transformation
Healthcare CIO Series: Interviews with David Chou, CIO I am teaming up with CIO David Chou (@dchou1107), an executive with more than 13 years of experience in the healthcare industry to bring you a...
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The Line Between Retail and Healthcare Continues to Blur
The retailization of healthcare. The consumerization of healthcare. Patients and/or consumers. The buzz and debate around the retail/healthcare topic continues to come up as the line between the two...
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